Denise Flasz

Hello! My name is Denise Flasz, I was born in Caracas, Venezuela but I currently live in NYC. I got my BFA in illustration at the Instituto de Diseño de Caracas,and then I decided to do an MFA in Multimedia design at the Centro de diseño digital. After all this college experience and some freelancing I worked for almost two years in a Visual Communication enterprise named Oruga Films, where I can say that I learned many of the things I now know and also gained a lot of experience in what professional work and team work matters. Since I was in college I new I wanted to grow bigger and achieve many goals in life, and for this I knew that if I wanted to do great I had to attend a great school, so I applied and of course choose Parsons New School of Design. For me it was really hard to pick what I wanted to do in this school, and what kind of major I wanted to get involved into, because many things seemed so valuable and incredible interesting that it was really hard to make up my mind, and that's when I saw the DT program and how wide it was, and started projecting and realizing how much I could achieve from this major and how good it was going to be for me.

Tuesday, November 18, 2008

What are examples of work that share something in common with your motivations? These precedents can be contemporary or historical, can be drawn from the realms of design, technology, sociology, psychology, etc. In preparing this section of your document, please include the following information for each precedent discussed:
• title of work and author/designer/artist
• brief description of project
• relevance of the project to your motivations

Social Entrepreneur:

Barefoot College
by Sanjit “Bunker” Roy [Doctor-Engineer-diplomat. Since 1972 Works and lives on a village in India (Tilonia)]

Founded the Barefoot College :A local school only for the poor, it combines common village knowledge with technology, to develop new ideas and concepts for their everyday life.
“Barefoot College was founded to provide basic needs such as drinking water, health and education services, employment and energy to a population of some of 100,000 people spread among more than 110 villages in the Rajasthan desert state. The college provides nine different areas of specialization: drinking water, night schools, health centers, solar power, environment, income generation, traditional media, people's action, and women's groups. All students are equipped with basic literacy, health and first aid skills and are then urged to move from one area to another, understanding their inter-relationships and learning the principles of community building and sustainability.

Over the years Barefoot College has become more oriented towards the use of traditional knowledge and skills by the local people in the villages to develop their communities.”

Source: Barefoot College
Audio Source: Itc
pop tech 2005 oct 19 to 22


This project shows how a good social idea can be merged with entrepreneurship. He used the strength of that specific community to create something innovative and good. He showed the people from this village how to be sustainable and how to create a business that worked with their skills, without changing their history and culture. He design an educational and economical model at the same time.

"Creating a world without poverty"
by Muhammad Yunus

He wrote a book about how could we cerate a world without poverty, in this book he explains that he believes poverty is a condition made by society, people are born with the same talents the only difference is that some have the chance to uncover them and some don’t. People who have more get more and people who have less get less.

He lent money to woman and poor people as he believed that they were being hold by money lenders. He believes that poverty is man made, that if you are born on the street you don’t get to open your gift.He says poverty will end this way and that by 2030 we could create a poverty museum.

Source: cdn
Audio Source: itc
Muhammad Yunus organization


I want to focus my project into a social design field, based on Venezuela's poverty case. almost 90% of the population in Venezuela is and were born poor, since they don't have the will to overcome this situation because they are comfortable that way, they don't seek for more, they are not aware of the technology world that is around them and little they know about the internet and computers.This condition passes through generations and generations, bringing that sort of luck to their children and so on, preventing them on becoming professionals and true entrepreneurs.If in this book he has a solution on how can we change their minds then I am interested.

El sistema
by Jose Antonio Abreu (Maestro Abreu)

He created :Fundación del Estado para el Sistema Nacional de las Orquestas Juveniles e Infantiles de Venezuela, abbreviated FESNOJIV, and sometimes translated to English as "National Network of Youth and Children Orchestras of Venezuela") and also known as El Sistema, is a publicly financed private-sector music-education program in Venezuela ,originally called Social Action for Music.

The program is known for rescuing young people in extremely impoverished circumstances from the environment of drug abuse and crime which they would likely otherwise be drawn into.

Famous musicians:

Gustavo Dudamel
Edicson Ruiz Joen Vazquez
L. Miguel Rojas
Edward Pulgar
Natalia Luis-Bassa

Source: Wikipedia
Jose Antonio Abreu

This was a Social action for music, Master Abreu designed a way to educate people through his pasion (music) He helped and guided kids that otherwise would have never been knowned by the world. I am very interested in designen a social action for art and design.

Via tecnológica
by Claudia Cova Colmenares

Claudia Cova is improving the quality of life of people in the poorest sectors of Venezuela by bridging the digital divide. Through effective donation and appropriation of usable computers, she is providing valuable training and resources for young people to compete in today's technological world.

A study by Goldman Sachs Investment Research estimates that only 3.4 percent of the Venezuelan population have access to computers and only 1.5 percent of the population use the Internet. (old facts, but It might have gotten worst)

Via tecnológica


She is currently working on the field that I want to target, she recognized the technological issue and is currently doing her best to improve this situation among poor people. As today era depends on the internet I think its a great way to get started, kids can learn a lot from the internet if they know how to do it and how to use it, they dont have to depend on anyone to research and have acces to information if the have a computer at hand.

A Bridge Between Education and Business
by Mohammed Abbad Andaloussi

Education in Morocco faces two major problems. First, despite spending 26% of the budget on education, only 13% of students graduate and over 400,000 drop out each year. Second, because there is little focus on business, most students want to become civil servants.
improves the Moroccan education system through partnerships with the private sector. A former businessman who understands how poor education hurts labor market quality, Andaloussi convinces the business sector of the value in helping schools provide better education. He links businesses to schools both as financial sponsors and as advisors on school management, services, and market-relevant education, teaching students to see the connection between continued education and professional success. Andaloussi has created such partnerships for 110 public schools in marginalized areas of Casablanca, with plans to reach 1,000 schools throughout Morocco within the next five years.


Design for change series hosted by Sheela Sethuraman

Al Jisr website (French)
Mohammed Abbad Andaloussi at


He mentions that the kids in Morroco dont have enough focus on business, they expect to have the same destiny as their parents, and that's when all starts becoming a chain. When there is a narrowed mind, you dont get to see the sides and the posibilities that await for you outside. Kids dont have the chance to develope their talents, because they dont have the oportunity to do so, sometimes they are not eve aware of them, because its like living on an island, islated from the world.By encoraging entreprises to link with this schools he is opening their mind, and also the entreprises mind by telling them to take them by hand.

Social Design and art

A great model and way of teaching through art and visual strategies.

"To build a society that is innovative, prosperous, and truly democratic we need to teach next generations not just facts and skills, but how to learn, how to communicate, and how to think creatively, critically, independently."
—Philip Yenawine, Co-Director, Visual Thinking Strategies

“Why Use Art?
Children start using their eyes to make sense of the world as soon as they open them as infants. Long before they can read, they understand imagery. Using art as the starting point for discussion or writing, therefore, allows young people to use strength virtually all of them possess. Experience with art helps students picture what they read, aiding comprehension.”

Visual thinking strategies


It shows why teaching through art is important. What are the benefits of teaching kids at an early age through visual power.This gives sence to my research and why would I want to create a design model that teaches through my passion that is design and art.

Good magazine

GOOD is a collaboration of individuals, businesses, and nonprofits pushing the world forward.
Since 2006 we've been making a magazine, videos, and events for people who give a damn.

We're doing this because
1) it's smart business and 2) we believe in this.

Let the secret be known–most magazines do not make money on subscriptions or newsstand sales. In fact, they spend a ton of money just to get people to buy copies or subscribe. So we came up with the idea of giving away all membership fees and allowing you to choose which organization you would like to support. In other words, we're putting our money where our mouth is and empowering people who are driving change in the world.

This whole thing is an experiment. The intention is to meet a self-selecting group of quality people who find us through word of mouth, internet links, media coverage, mailings, our partner organizations, or the other crazy schemes we like to come up with, and raise significant money for organizations that will do something important with it.

Good magazine


At this point, this project shows more of a link to my graphic design interest, merged with a social cause.And at the same time it solves the problem of my other paper idea of the magazine and subscriptions. They love design but their are concious and at the same time they are building a business that's smart because it helps them and also it raises money for good causes.

YED (youth entrepeneur designer)
by British council
project by Sigal Cohen
Experimento mondongo

Venezuela's design scene is complex and directly influenced by its mixed population, political situation, and social challenges. Briefly, 80% of Venezuelans live in poverty. Because of this mixture it is no surprise that in Venezuela you can find an array of design styles that extend from the refined and sophisticated to the raw and unqualified. I believe that one of the biggest challenges designers have here is that of educating the eye of the Venezuelan consumer that lives in the middle of these precarious conditions. This means taking into account this reality, extract their language, their tastes and opinions, and try to expose these qualities through visual communication in order to achieve the identification of the consumer with the product.

In my opinion, the strengths of design in Venezuela can also act as its weaknesses. Due to the lack of graphic design schools and the existence of a market where design is seen as mere decoration, the training of professionals in graphic design is concentrated in the production of "toderos" (designers that have some knowledge of all the design areas but lack specialization). On the one hand, I consider this to be a strength because it makes us capable of undertaking any kind of project by having a global design vision. Moreover, the lack of certain tools allows us to innovate more and make us be as creative as possible."

"I would like to showcase projects developed by Venezuelan designers that have enabled us to penetrate Latin American markets in Broadcasting Design and Web Design for Cable TV Channels, helping us to innovate more and maintain the high standards of their brands image. As Venezuelans, we understand the culture of other countries of Latin America, because we have similar roots and suffer from the same problems. For this reason, we have developed design pieces that have been successful throughout the whole continent and have been recognized with awards for their visual and communicational impact. An example of the above is the Broadcasting Design developed for Cable TV Channels like Sony Entertainment Television, AXN Latin America, Animax, HBO Latin America, Warner Channel Latin America, MTV Latin America, VH1, Nickelodeon Latin America and many others."

The information above is taken from the application form completed by the finalist in early 2007. Things may have changed since this information was provided and we recommend that you should not rely upon this information as a definitive statement of current fact. Click here to contact the finalist.

Mondongo Experiment


She is targeting the Venezuelan people, she determined a problem which is the lak of identity in design but at the same time the mix of culture you can find on the streets. Venezuela's civilians are very creative, there is a lot of rough wood on the population that can be polished into something really innovating.She created this project and is currently working socialy with any artist that's willing to cooperate. If I can use this strategy to identify and raise a community culture they could be more proud of , and then use it as a business to raise money and create a business plan.

Celery design
by Bryan Dougherty and Rod deWeese

Celery is a design studio focused on creating communications that have a positive impact in the world. We do cutting-edge green design and brand strategy work across many media. We have over 10 years of experience working with industry leaders (and those who aspire to be leaders) in corporate responsibility, clean tech, organic foods, renewable energy and community development. Our clients tend to come back to Celery again and again because we take the time to understand their unique challenges and add value to their messages beyond layout and surface visuals.

One of Celery’s roles over the years has been as an advocate for a new model of graphic design that deals proactively with social and environmental challenges. Through frequent lectures, magazine articles and public outreach projects such as the Ecological Guide to Paper, Celery has worked to influence other graphic designers to embrace sustainability as a crucial design objective. Celery’s work in this area was recognized with an Environmental Leadership Award from the American Institute of Graphic Arts. The firm’s work has been featured in numerous publications including ID Magazine’s ID 40 list of influential design firms.


Celery design


They are people that like graphic design and found a way to do it responsably, they create amazing products and art but they thik about the social impact, one of the projects that I liked the most was the Lemnis bulb, avoiding the fact that is a very expensive bulb, the idea they developed for the package was very clever, they designed a box that could be used as a lamp after opening.Another issue on the poor people us that they are not green consious, they live in their trash, and they just throw it everywere.If products like this could reach their hands they could decorate theyr houses in a non expensive way and they could start recycling.Its a long way, but you have to start somewhere.

by the Sorrel Foundation

As designers, we have to work with clients.In this project the clients were the kids, architechts and designers joined pupils to learn and research what they really want and what could make their lifes easier at the place they spent more of their time: School.

After prototyping they runned programs on 100 schools having great benefits.


Joined up Design for Schools

Right now a lot of thinks pop to my head on what could be the main issue of the problem, what can I solve through art. This idea of using kids as your clients it;s very smart, who can tell you better what they need than them.

Design That Solves Problems for the World’s Poor

By the New York Times /Cooper-Hewitt National Design Museum
A computer for every kid! and many more..

A billion customers in the world,” Dr. Paul Polak told a crowd of inventors recently, “are waiting for a $2 pair of eyeglasses, a $10 solar lantern and a $100 house.”

The world’s cleverest designers, said Dr. Polak, a former psychiatrist who now runs an organization helping poor farmers become entrepreneurs, cater to the globe’s richest 10 percent, creating items like wine labels, couture and Maseratis.

“We need a revolution to reverse that silly ratio,” he said.

This article explains a lot of designs that are ment for the poor, very interesting.

New York Times


The best design solutions are ment for the rich, what about the rest and mayority of the world, the solve their projects with their own design.They have knowledge of many things that a lot of desdigners have no idea.They've been prototyping for centuries.Its good to listen to them and give them technology, merging the knowledge that we have with theirs and then creating a real and inteligent design that another community may need.

Design and entrepreneurship

Digital magazine

This is a company that has a huge magazine library. They sell the magazines online because they have this three main reasons:
Read now: dont wait to get your first issue.
Difital gives you more: Content, videos links
No waste: GREEN



For MYOM idea, this is web page has a great resemblance to what I want to do. They have the ability to sell the magazines online at a fast rate.It would be good to study what is their accordance with the magazines companies to get the permit to sell them.They are also concern about the fact that magazines waste to much, and that digital gives you more.

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