Denise Flasz

Hello! My name is Denise Flasz, I was born in Caracas, Venezuela but I currently live in NYC. I got my BFA in illustration at the Instituto de Diseño de Caracas,and then I decided to do an MFA in Multimedia design at the Centro de diseño digital. After all this college experience and some freelancing I worked for almost two years in a Visual Communication enterprise named Oruga Films, where I can say that I learned many of the things I now know and also gained a lot of experience in what professional work and team work matters. Since I was in college I new I wanted to grow bigger and achieve many goals in life, and for this I knew that if I wanted to do great I had to attend a great school, so I applied and of course choose Parsons New School of Design. For me it was really hard to pick what I wanted to do in this school, and what kind of major I wanted to get involved into, because many things seemed so valuable and incredible interesting that it was really hard to make up my mind, and that's when I saw the DT program and how wide it was, and started projecting and realizing how much I could achieve from this major and how good it was going to be for me.

Friday, November 21, 2008



How to educate technology without technology
How to improve a community life
How to fight poverty
How to create and enjoy what I am doing
How to make it productive


I want to identify the artisan skills of a specific community in Venezuela, and then help them with design and marketing to create a business plan that could help them develop as a community through their own identity.


Some of the best talents and secrets in Venezuela are only known by natives, not sharing them or finding them might be good for locals who like the treasures for themselves, but most of the time
this poor communities need to be known and recognized by tourists and natives so their income can improve. Another issue is that people like best what is trendy or imported, things that are made by artisans or Venezuelan companies are known as cheap and bad quality products. So how can poverty be erased if we don't open the necessary doors for them to succeed.For this, I want to create a system that can fight poverty and this endless cycle.I would like to discover this hidden communities and their artisan talent and then with a marketing and business plan develop their own traditions,skills and identity into one or more final products, that at some point could be sold and known by locals and tourists.If a product has a good design and a good marketing , then it's going to sell.. I might not have the tools to educate at this point but I do have the tools needed to position a new brand into the market.

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